Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
How to combat the TEMU invasion: 6 Strategies for E-Commerce
It’s a name that’s impossible to ignore. No matter how hard you try. TEMU. The Chinese giant has invaded the e-commerce market and sent ripples throug...
How the top e-commerce brands are working with loyalty: Trends and challenges for 2024
Loyalty is key No matter what corner of e-commerce you’re in, everyone can agree on one thing: Loyalty comes before anything else.
Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end...
Why personalization is impossible without a Customer Data Platform (CDP)
For years, marketers have been promised “personalization at scale.” You’ve probably heard it pitched in countless ways: smarter e-mail recommendations...
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while ...
What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
What are 4 Key Benefits of a Customer Data Platform?
Understanding the benefits of a customer data platform (CDP) can become quite the mind puzzle if you have no idea what to look for.
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom...
Protect your customer data in the Trust Center
With new privacy laws constantly seeing the light of day, ways to protect data have never been more important.
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