Why Customer Loyalty is crucial in the fashion industry
Stakes are incredibly high in fashion. With a global market value of predicted to reach 1.2 trillion dollars by 2025, fashion is the number one e-comm...
Customer Lifetime Model (CLV) - How to predict your best customers
Want to know whom of your customers are most likely to churn? Who is likely to buy the most from you in the future, and who will stay “alive” and loya...
Customer Data Platform – A key element in your omnichannel strategy
The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-ti...
Customer Data Platform: 3 Questions To Ask Before You Buy
Customer data platforms: You have probably heard the buzz, seen the ads and maybe you have even been asked to evaluate one for your business. The reas...
Customer Data – From insights to operationalization
One of the most important assets for companies today, regardless of their business area, is access to customer data.
Break down data silos with a Customer Data Platform
If your tech stack consists of a wide range of different technologies that each serve a specific purpose to your business’s growth, you are most likel...
6 ways to make customers share their data with you
The end of third party data means that your only future-proof way to collect data from your customers will be through a first party data strategy.
5 Reasons To Get a Customer Data Platform
A Customer Data Platform (CDP) allows you to access and combine audience data for easy activation and campaign execution. It also enables you to take ...
5 Key Steps to make the most of customer data in all channels
90% of people who own more than one device switch between them every day. Many uses both mobile, desktop and tablet to complete even a single task.
4 steps to personalize customers’ omnichannel experience
Understanding where and when you should interact with potential customers, as well as how to act and communicate with them in the various touchpoints,...
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