Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
Why personalization is impossible without a Customer Data Platform (CDP)
For years, marketers have been promised “personalization at scale.” You’ve probably heard it pitched in countless ways: smarter e-mail recommendations...
What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
Why you should dare to invest in Marketing Technology during crisis
We are all feeling the crisis (or rather, a series of crises one after another). It affects our private pockets, where we need to ask ourselves “what ...
6 ways to make customers share their data with you
The end of third party data means that your only future-proof way to collect data from your customers will be through a first party data strategy.
Popular posts in this category
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!)false
Learn More
We are all feeling the crisis (or rather, a series of crises one after another). It affects ourfalse
Learn More
The end of third party data means that your only future-proof way to collect data from yourfalse
Learn More
For years, marketers have been promised “personalization at scale.” You’ve probably heard itfalse
Learn More
Customer data refers to the information that businesses collect about their customers throughfalse
Learn More
