E-mail Triggers can secure conversion during Black Friday 2022
The Black Friday season is upon us, and when working with e-commerce it’s essential to prepare for the biggest shopping period of the year. When we ar...
Don’t let Black Friday be a One Night Stand
Do you transform your Black Friday encounters into lasting relationships? Or do you let this annual event be a series of one-night stands?
Why you should choose an agile personalization engine
Today’s customers demand and expect an individual customer experience, no matter the channel they use to engage with your brand.
Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end...
Why personalization is impossible without a Customer Data Platform (CDP)
For years, marketers have been promised “personalization at scale.” You’ve probably heard it pitched in countless ways: smarter e-mail recommendations...
Why Personalization is crucial for your business
Today’s customers expect personalized customer experiences tailored to their preferences. 91% of costumers are more likely to shop with brands who rec...
Why Campaign Triggers are the missing piece in your e-mail flows
If you're familiar with price drop triggers, you already know how effective they are at converting customers when a product’s price changes. But you p...
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while ...
What is Omnichannel? And how is it different from multichannel?
What is omnichannel? And what is the difference between omnichannel and multichannel? You may have heard these terms before, and you might even have u...
What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
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