The CLV blind spot: Why your best-looking customers might be your worst
What is a good customer? The thoughts that come to mind might be: someone who buys often opens emails clicks offers never lets a promotion go by By mo...
Are your paid ads chasing customers who already converted?
Imagine this: You’re finally taking that dream trip to the Norwegian wilderness, and you’re steadily collecting the right hiking gear. It’s expensive....
The next generation of AI chatbots is personal. How to get it done and how it will affect the behaviour of your customers
Chatbots are no longer experimental add-ons - for commerce teams, they should serve as a core part of your digital sales experience.
Personalization – Best of Breed or Best of Suite
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your s...
Merchandising upgrade: Unlock new Retail Media revenue streams
Is Retail Media a part of your e-commerce marketing strategy? Then you need the right tool to help you boost products and brands across your campaigns...
Measuring the effect of personalization
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we ca...
Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
Introducing Trending: Show your customers what’s trending in one, convenient module
TikTok trends are taking over before you can blink. Seasonal must-haves go from unknown to in-demand in days. In a world where one viral moment can sh...
How to use personalization during Black Friday
Black Friday and Cyber Monday are, without a doubt, the biggest shopping days of the year. In 2020, 65% of customers chose to make their purchases onl...
How to revolutionize your e-mail newsletters in hours - with one, simple tool
Is this how you create newsletters too? If you work in e-commerce, you might recognize this routine:
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