Personalization – Best of Breed or Best of Suite
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your s...
How to use personalization during Black Friday
Black Friday and Cyber Monday are, without a doubt, the biggest shopping days of the year. In 2020, 65% of customers chose to make their purchases onl...
Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end...
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while ...
What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
What are 4 Key Benefits of a Customer Data Platform?
Understanding the benefits of a customer data platform (CDP) can become quite the mind puzzle if you have no idea what to look for.
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom...
Protect your customer data in the Trust Center
With new privacy laws constantly seeing the light of day, ways to protect data have never been more important.
Customer Data Platform – A key element in your omnichannel strategy
The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-ti...
Customer Data Platform: 3 Questions To Ask Before You Buy
Customer data platforms: You have probably heard the buzz, seen the ads and maybe you have even been asked to evaluate one for your business. The reas...
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